We love meat, but, we didn't want to contribute to a system of farming that degraded the soil, harmed the environment and gave animals a sub-par life. We wanted to buy food from farmers who prioritised the land, regenerated the soil, and cared about the welfare of their animals. You'd think, in the convenient world we live in, that kind of food would be easy to find. But it ain't. So we started a cow share directly from our family farm, to solve our problem. And that cow share grew into The Good Farm Shop, because lo and behold, others with the same values, also wanted to buy our kind of food.
We believe that food traceability is important. That's why we encourage you to explore the FAQs page, where you can find information about all the farms we source from.
Regen verses Conventional
There are currently two very different farming methods. One hurts the planet (industrial) and one actually helps it (regenerative). When soil is healthy, it can sequester large amounts of carbon, pulling it out of the atmosphere, into the ground. The opposite happens when our soil is malnourished from chemicals and intense fertilisers. Regen farming is better not only for our environment but it also produces delicious, high quality, nutrient dense food. (Image from the film Kiss The Ground)
Our vision for this business is pretty simple: to have a positive effect on the planet, support family-owned farms that are doing right by the land, and give people access to delicious, high-quality, nutrient dense food. We want to have a business we are proud of across the board - from how we treat our employees, suppliers, and business partners to how we treat the land.